ArpexCapital

“The 10,000-pound Phone” refers to the symbolic weight of a phone call you should make but keep putting off.    The longer you procrastinate, the more difficult it becomes to actually pick up the phone and make the call. Eventually, the thought of making the call seems so burdensome that the phone seems to weigh 10,000 pounds – too heavy to lift up.

 

Inevitably, when you finally make the call, you realize the weight was all in your head. No big deal. The same is true of the 10,000-pound email, the 10,000-pound thank-you note and the 10,000-pound workout.   The more you put them off, the more (inaccurately) difficult they feel.  Once you do them, they become "right-sized" — light and easy.

 

So it is with blogging. I haven’t posted on the blog since April. I have a million reasons (read: excuses) but no good explanation. One day the thought of blogging felt burdensome and, the more time went one, the more difficult it became to sit down and write.  

 

For the most part, I have spent the last two months completing an investment in Brazil and waiting in line for an iPhone 4 (actually, that “only” took nine hours…). 

 

I feel extremely excited about the investment but, let me tell you, the complexities of investing in Brazil will blow your mind. In fact, assuming I can write about the wildly complex process without causing seizures in myself and readers, I’ll probably blog a series about exactly what it involves.  Suffice it to say that the chasm between the idea of a venture investment in Brazil and the complicated reality of executing one is wide and expensive. It involves plenty of lawyers and tax advisors on both sides of the equator…

 

Ok, so blogging is now back to its correct weight in my head – a few ounces, not 10,00 pounds. Should be easy to get back into it. 

 

Now for those emails and phone calls…