“Survive and Advance”

The men’s NCAA basketball tournament provides one of the more exciting sporting events the US has to offer. Every spring, 64 teams (65 technically) from all over the country, with starkly different levels of talent and depth, start the tournament with their eyes on becoming the last team standing. Three weekends of last second buzzer beaters, sublime performances and David vs. Goliath upsets ensue, until a single champion is crowned.
A saying has emerged around the Tournament: “Survive and Advance”. In other words, no matter how you do it — good, bad, ugly — figure out a way to live to fight another day. This reflects the reality that even the best teams will bad nights and near-death experiences, often at the hands of inferior challengers. The great teams figure out a way, any way, to win and move on to the next round.
Currently, the business world is going through its own elimination tournament (more like a mass extinction). It’s staggering to see the intense economic pressure on almost every business in almost every industry. Companies that seemed strong just a year ago are shutting their doors; promising startups with business uncertain revenue models are going away. Venture firms without tracks records cannot raise additional funds and the partners are out looking for jobs.
Companies that can figure out some way to survive, however, will find a future with significantly less competition. Also, their strengths will have been honed by this difficult time. Looking back at successful firms, one sees that the eventual winners were not necessarily the ones with the best products or services, the blue-chip management teams or the most distinguished investors. Instead, the winners were the ones who figured out a way to survive over the longest time, until their business model evolved and found traction, until the market caught up with their product, until their competition died off, etc.. Entrepreneurs, startups and investors need to figure out a way — good, bad or ugly — to survive, to make it through this period intact. If they can do it, glory will be much closer at hand than it seems right now.
